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NEON16 was founded by industry veteran Lex Borrero and iconic producer Tainy. Voted the #1 Most Innovative Music Company by Fast Company in 2021, the talent and idea incubator is one of the leading media and entertainment companies in the industry. Famed producer and artist Tainy, is the mastermind behind some of music's most iconic hits. A three-time GRAMMY© nominee, three-time Latin GRAMMY© and multiple BMI Award Winner, Tainy has been churning out career-defining hits for countless artists as well as his own.

NEON16’s management roster includes Yandel, Dylan Fuentes, Kris Floyd, Manuel Lara, Rudeboyz and Jodosky. NEON16 partnered with Paramount and Nickelodeon to executive produce the The Spongebob Movie: Sponge On The Run movie soundtrack, as well executive produced Selena Gomez’s first all Spanish-language album “Revelacion.”

Under NEON16’s live division the company has hosted several experiential events including "Roc Da Court" Celebrity Basketball Game, "Esports Celebrity Tournament," "Kids that Grew Up Reggaeton Art Basel show," and “NEON Cup,” a celebrity soccer game. In addition, NEON16 remains steadfast in its commitment to give back and through its multimedia charity initiative HUMAN (X), launched in 2020, it looks to spotlight and fund important causes by creating tangible solutions. The philanthropic initiative launched “Pa’ La Cultura” a single benefiting NDLON (National Day Laborer Organizing Network) to help immigrants impacted by the COVID 19 pandemic and ART/WORKS fellowship program which lifts the voices, cultural expression, and profile of immigrants, refugees, and artists advancing migrant rights.

In 2021, Lex Borrero partnered with industry legend Tommy Mottola and Range Media Partners to launch NTERTAIN a multimedia company focused on creating content that portray Latin narratives. The company’s first production “Los Montaners” featuring Ricky Montaner and his famous family is underway now. Adding to the talent incubator’s television production credits is the upcoming Netflix talent competition series, La Firma ( The Signing). The series stars heavy hitters Rauw Alejandro, Yandel, Nicki Nicole, Tainy and Borrero who is the show’s creator. Filming is set to commence in April 2022.