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The Art of Being Latin

2024

The Art of Being Latin is a multimedia cultural experience celebrating Latino art, fashion, music, and film during Miami’s Art Week. With a mission to showcase Latino talent on a global stage, the event will feature conversations with entertainment industry leaders and the exclusive avant-premiere of first episode of Los Montaner season 2.

The Art of Being Latin returned for its second edition during Miami’s Art Week, with Hard Rock returning as a sponsor this year, now taking on the role of presenting sponsor. This event was designed to spotlight Latino talent in music and film. We partnered with the newly opened Miami Pool House, hosting industry VIPs, media, and influencers, resulting in over 1k guests and 120K impressions on socials. This year’s edition featured a panel with entertainment industry leaders, including Cristina Arcay, Lex Borrero, Santiago Zapata, and Ivan Rodriguez, who shared insights into the creative vision behind the powerhouse NEON16. Sun Cruiser provided drinks, adding a special touch to enhance a refreshing atmosphere for networking. Additionally, we hosted the exclusive avant-premiere of the highly anticipated first episode of Los Montaner Season 2.

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