Lex Borrero, a Colombian-born music executive, was not initially interested in pursuing a career in the music industry, as he had aspirations of becoming an architect. However, after graduating from high school, he stumbled upon an opportunity to join a music production competition in New York City, which ultimately led him to his first job in the industry. Despite initially facing hardships, including sleeping on the streets of New York, he eventually rose through the ranks to become an executive at Roc Nation Records, where he met producer Tainy and founded the talent incubator, NEON 16.
NEON 16 has quickly become a powerhouse in the Latin music industry, boasting a roster that includes major artists like J Balvin, Bad Bunny, Selena Gomez, and Kali Uchis. In addition, the company was named the most innovative music company of the year by Fast Company just two years after its founding. Borrero and Tainy’s collaboration on the soundtrack for “The SpongeBob Movie: Sponge on the Run” and the success of J Balvin’s “Agua” are just a few examples of their tremendous impact on the industry in such a short amount of time.
If you want to learn more about Lex Borrero, Neon16, and their plans for revolutionizing the Latin music industry, be sure to check out the full article on CNN en Español’s website.