In recent years, Latin culture has been making a significant impact on the mainstream entertainment industry, and the co-founder of Neon16, Lex Borrero, is at the forefront of this movement. Neon16 is a multifaceted entertainment company that specializes in developing and promoting Latin music, artists, and culture. The company’s mission is to bring Latin culture to the forefront of mainstream media and make it accessible to a universal audience.

Borrero’s passion for Latin culture and music started at a young age, and he has spent his career working to elevate Latin artists and create a space for them in mainstream media. Neon16 has been instrumental in the success of artists such as Bad Bunny, J Balvin, and Rosalía, who have all become household names in recent years. With the success of these artists, Borrero hopes to continue to expand and promote Latin culture through Neon16 and his other ventures, including Ntertain, a mobile-first video platform for Latin content. Borrero’s efforts have already made a significant impact on the entertainment industry, and he shows no signs of slowing down.

In conclusion, the co-founder of Neon16, Lex Borrero, is a leading figure in the promotion and expansion of Latin culture in the mainstream entertainment industry. Through his work with Neon16 and Ntertain, Borrero has helped to bring Latin music and culture to a wider audience, creating opportunities for Latin artists to achieve mainstream success. With the continued success of Latin music and culture, it is clear that Borrero’s efforts are making a significant impact and helping to shape the future of the entertainment industry.

To learn more about Lex Borrero, Neon16, and Ntertain’s efforts to bring Latin culture into the mainstream, read the full article here www.forbes.com