Alex Ponce

Alex Ponce assures that the women in his life – his mother and sisters – taught him to work hard and believe in himself. His favorite soccer player, the Portuguese Cristiano Ronaldo, completed the lesson with his performance on the field and his motivational messages that reached him all the way to Cuenca, the Ecuadorian city where he was born and raised. “Cristiano Ronaldo once said that if you yourself are not sure you can become the best, how can you ask someone else to believe in you,” says Ponce, who at 24 has managed to become an artist with the independent record company NEON16, one of the giants of music and urban culture in the Latin world and one of the few Ecuadorians in music with an international contract.