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Sr. Director of A&R

Henry Martinez is an accomplished and influential figure in the music industry, renowned for his groundbreaking contributions and unwavering passion. Began his career as an Artist Relations Manager in Las Vegas, NV where he spearheaded & played a pivotal role in revolutionizing the Latin music scene on the famous Las Vegas Strip. By boldly booking Latin artists like J Balvin, Anuel AA, Karol G, Bad Bunny, Becky G, Ozuna, Maluma, and others.

His talent and foresight enabled him to establish significant connections between the biggest EDM DJs and Latin artists, fostering groundbreaking collaborations that merged two distinct genres. This innovative approach not only propelled the careers of these artists but also brought diverse musical styles together, breaking cultural barriers and captivating audiences worldwide.

Building on their successes, Henry Martinez now holds the position of Senior Director of A&R at NEON16, the highly acclaimed record label and media company. At NEON16, he continues to make a significant impact on the industry, scouting and nurturing new talent while overseeing the creative development of artists. With NEON16’s reputation as the #1 most innovative music company, Henry plays a vital role in shaping the artistic direction of the label and guiding the careers of emerging talents.