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Director of Talent Development

Woody is a multi-talented music executive, creative director, and artist developer with an undeniable passion for the music industry. Born with a natural affinity for music, Woody embarked on his artistic journey at the young age of 15. Taking on the roles of artist, creative director, and manager, he quickly learned the intricacies of the music field through firsthand experience.

Originally from Chicago, Woody’s love for music propelled him to take a leap of faith and relocate to Miami, where he found an incredible opportunity at NEON16, a record label founded by industry trailblazers Lex Borrero and Tainy. Starting as an intern, Woody’s talent, dedication, and unwavering work ethic enabled him to ascend through the ranks, ultimately earning the esteemed position of Director of Artist Development.

In his role, Woody has played a pivotal part in the success of numerous artists, most notably managing the skyrocketing career of pop sensation Alex Ponce. Through strategic guidance, meticulous artist development, and his keen eye for creative direction, Woody has transformed Alex Ponce from a budding talent with a modest following to a powerhouse with a dedicated fan base of 1.6 million followers across various platforms.

What sets Woody apart is his incredible journey from a high school dropout to a respected music executive. While lacking a traditional educational degree, Woody’s determination, practical knowledge, and relentless pursuit of excellence have propelled him to new heights. His story serves as an inspiration to aspiring artists and industry professionals alike, highlighting the power of passion, perseverance, and self-driven learning.

With a unique blend of artistic sensibility, business acumen, and a deep understanding of the music industry, Woody continues to make an indelible mark on the music scene. His unwavering commitment to artist development, coupled with his exceptional creative direction skills, solidifies his position as a visionary in the industry.

As Woody’s journey unfolds, he remains dedicated to discovering and nurturing emerging talent, pushing creative boundaries, and leaving an enduring impact on the music landscape.